---
title: B2B e-commerce is hard — and it’s getting harder.
description: Kaavio uses AI to streamline B2B e-commerce, delivering product insights, better discovery, and enhanced content without the need for manual data processes.
---

[Kaavio Musings](https://info.kaavio.ai/blog)

# [B2B e-commerce is hard — and it’s getting harder.](https://info.kaavio.ai/blog/b2b-e-commerce-is-hard-and-its-getting-harder)

 Written by [Derek Gregg](https://info.kaavio.ai/blog/author/derek-gregg) | 2024

Buyers are demanding more (2/3 of B2B buyers are now Millennials or GenZ)

Loyalty is eroding (74% of B2B buyers said they would switch suppliers for a better e-commerce experience)

Top e-commerce sellers know that they need to offer:   
🔎 Deep product understanding and customer insights  
🚀 Seamless product discovery  
🎨 Personalization  
📊 Enhanced product content  
📓 Integration of unstructured data

I saw this first-hand as we grew [Quartzy](https://www.linkedin.com/company/quartzy/) to hundreds of thousands of customers while <https://www.linkedin.com/in/ACoAAAOVFQEB9-px0pTenjy9Sr3QRDGugqSsKJY>[Sam Bobb](https://www.linkedin.com/in/samjbobb/) built [Octopart](https://www.linkedin.com/company/octopart-inc-/) and [goVolition](https://www.linkedin.com/company/govolition/) to deliver a better search experience for electronic components and mechanical parts.

Solving these problems required enormous investment and manual work - building robust taxonomy, gathering and structuring data, and delivering that data in a way that is relevant and timely.

Sam and I are setting out to change this by launching [Kaavio](https://www.linkedin.com/company/kaavio-ai/), an AI-first product data layer to make the B2B e-commerce experience more robust, accurate, and complete. All without the manual process of importing and scrubbing various data sources that exists today.

We’re super excited to share more over the coming weeks and months. If this sounds interesting to you, please don’t hesitate to connect.

[View full post](https://info.kaavio.ai/blog/b2b-e-commerce-is-hard-and-its-getting-harder)

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